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Huawei targets mid-range market with latest Nova offering

Huawei launched the latest addition to the nova smartphone series, the Huawei nova 5T, globally.

The timing of this launch is critical, as Huawei and Apple are planning a massive mega-launch on their high-end offerings, the Mate series and the latest iPhones respectively.

The high-end offering is expected to be done in September/October window, in time for the Christmas and year-end shopping period.

It is therefore quite critical for Huawei to roll out their mid-range Nova offering.

Priced at about US$400 (RM1,599), the Nova 5T is designed to capture the younger crowd.

It was marketed as a “stylish entertainment device with top-notch performance and camera features” by the company.

Inspiring All to Capture Beautiful Moments with 5T Five AI Camera

The HUAWEI nova 5T comes with Five AI cameras– quad camera at its rear and a 32MP front selfie camera. The quad cameras setup on the rear of the HUAWEI nova 5T comprised of 48MP main camera, 16MP ultra-wide camera, 2MP macro camera and 2MP depth camera. HUAWEI nova 5T also features AIS Super Night Mode that makes it possible to shoot in challenging low-light conditions – ensuring a wide range of versatility to inspire your moments.

The 32MP front selfie camera is hidden under the 6.26” All-View Display. As a result, the entire screen delivers a natural and flawless viewing experience. Consumers can also capture their best selfies with new angles. 

Up Close Show Of The Huawei Nova 5T during the phone’s launch in Kuala Lumpur on 27 Aug 2019 (Photo Handout By Huawei)

Under the hood – impressive for a mid-range

At the heart of the nova 5T is the world’s first 7nm mobile AI chipset, HUAWEI’s flagship chipset, Kirin 980.

The power of the Kirin 980 is complemented by 8GB of RAM and 128GB of ROM featuring UFS 2.1 ultra-fast storage technology.

With the dual-NPU chipset, it allows features such as Spotlight Reel, which can automatically analyse through RAW videos that users capture, identifying the best frame of the individual selected to spotlight, and generate a 10-15s exclusive clip objects.

The HUAWEI nova 5T is powered by a 3750mAH battery and comes with the 22.5W SuperCharge technology which allows the battery to be charged up to 50% in just 30 minutes.

Artistically Crafted Design for the Trendsetters

The look and feel of HUAWEI nova 5T represent dynamic innovation in the smartphone industry. The 6.26” All-View Display offersan impressive screen-to-body ratio of 91.7%. Smooth to touch on all facets, the HUAWEI nova 5T is at the forefront of trends with its exquisitely designed new nova typography monogrammed on its exclusive Midsummer Purple.

The HUAWEI nova 5T is available in three special gradient colours on its 3D Holographic glass-designed body – Midsummer Purple, Crush Blue and Black. Also thoughtfully designed to allow for convenience, HUAWEI nova 5T integrate the fingerprint sensor at the side of the smartphone that allows for easy operation with one-hand.


Huawei has been trying their best in combating Trump’s relentless barrage of attacks of the company. They’ve even rolled out their own operating system, in the event that Google’s Android OS, currently still available on all Huawei’s devices – might be told to cut ties with Huawei.

Richard Yu, Huawei’s global handset boss has been quoted as saying “we can switch to our own OS in one or two days”, but the market has little faith in such boasts.

Huawei is the world’s second manufacturer of smartphones, behind Samsung’s lead. Apple is the third largest phone maker in the world presently.

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